Website Performance: Is it Really THAT Important?

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Dynamic Servers Logo - UK Website Hosting Provider

Website Performance: Is it Really THAT Important?

August 29, 2024
Dynamic Servers

Do you know how important Website Performance is in today's digital age? In this article, we will cover all the aspects and have some statistics to show you why a top rated web host is perfect for your business.

We all know that it can get a little frustrating when a website is slow to load. Did you know that nine out of 10 people will navigate away from a website if it doesn't load in two seconds? It's not just humans that like a website to load in less than two seconds, Google's page speed algorithm monitors the load speed of your website and scores it out of 100. In fact, there are some quite surprising statistics based on user data:

  • As the page load time goes from 1 second to 3 seconds, the probability of a user bouncing off your site increases by 32%
    • 1 second to 5 seconds has a probability increase of 90%
    • 1 second to 6 seconds has a probability increase of 106%
    • 1 second to 10 seconds has a probability increase of 123%

Today, Website Performance is more important than ever before. Users will rather search on the internet for a product they need than visit a big store on a high street.

Average Internet Speeds in the UK

The need for a fast website has grown with new technologies enhancing general browsing experience for example, the average home broadband speed is now estimated to be 69.4 Mbit/s in March 2023 which was an increase of 17% from the previous year. In March this year, the average speed for a 5G mobile connection was 124 Mbit/s which means users can access content and stream more efficiently than ever.

But my website is still slow to load on 5G?

There is a catch to this though, website performance isn't just down to your internet connection speeds. Whilst internet speeds can play a part in a website loading, it is also down to the host and their servers. You might think that you are getting a good deal on your hosting if you are paying less than £5 per month but unfortunately some of the big hosting providers are very sneaky.

The cheap hosting deals usually mean that providers are exploiting their resources. Servers could have up to 2000 websites running on them at one time (In comparison, we would host a maximum of 500 websites on one server depending on how complex they are). Hosting a large number of sites on a server would cause constant crashes leading to downtime and outages. This not how you want your digital shopfront to appear. Furthermore, from experience, these servers are very limited in methods for cache and database processing power.

Whats the solution to bad website performance?

To ensure your website is quick to load on as many connections as possible, we would recommend looking towards our hosting plans. Jam packed with useful features and all based on three main components: cPanel, CloudLinux, LiteSpeed.

With these three aspects together, we can increase Website Performance for your business:

cPanel

cPanel is by far the best platform for web servers. From its easy to use interface to its standard website performance tweak options. You can use it to install content management systems such as WordPress and Drupal in less than 5 clicks (Very soon you will be able to this in just one click!) cPanel isn't a new kid on the block but to keep it's top spot it has evolved across the last five years by becoming easier to use and enhancing website performance. Most of the larger companies say that they offer cPanel, what they are in fact offering is a very slimmed down version that has very limited features.

CloudLinux

Where do we start with CloudLinux? Well, it is the only server system that provides complete account isolation through its caged file system. Not only that, it provides administrators to ability to assign a dedicated set of resources to each individual cPanel account. This allows full flexibility and the ability to ensure that every website and every client is treated fairly. CloudLinux eliminates the need to manually edit a php.ini file as it has a full interface dedicated to tweaking settings in real time.

LiteSpeed

As it's name suggests, LiteSpeed is capable of speeding up your website so that it does load in superfast times. Every website hosted on our servers is served from a server that is based on LiteSpeed. Our more advanced plans offer website owners to control what gets cached and what doesn't. As a bonus, LiteSpeed integrates with WordPress to provided a full easy to use and setup advanced cache management system. More features include: Image optimisation, JS, CSS and HTMl minification,

 

Boost Your Website Performance with Dynamic Servers

In conclusion, it is vitally important that your website performance is up to scratch or you could be missing out on vital sales and new enquiries. Why not give Dynamic Servers a go? You will hosted on our superfast UK network powered 100% by renewable energy. Take a look at our standard hosting plans.

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LiteSpeed Cache Logo - Renewable Powered Website Hosting
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